Based in Nottingham, UK
A collection of work across visual identities, campaign artwork, social media content, photography, promotional material and large-format design — created for a variety of platforms, industries and environments, from social feeds and digital campaigns to print and physical spaces.
I work with emerging creators, businesses and individuals to develop visuals tailored to their individual identities, audience and platforms.
Over 10,000,000 impressions generated across YouTube, TikTok, Instagram and other digital platforms through content curated & created for social media personalities and upcoming brands.
Designs
Stills
About Me My creative interests began at around 10 years old, watching YouTubers such as KSI and the Sidemen, before gradually developing into a deeper interest in filmmaking and music videos.
The work of directors such as Theo Skudra, particularly his extensive collaborations across Drake’s catalogue, and other projects such as Edem Wornoo’s Money Talks music video and the visual direction behind Fredo’s 2021 album Money Can’t Buy Happiness, have been major sources of inspiration, shaping my appreciation for visual direction and cinematography.
My interest in music extends to the visual culture surrounding it, from artistic identity to the creative direction behind an artist’s work. This sits alongside a broader appreciation for storytelling in film and television, with filmmakers such as Christopher & Jonathan Nolan influencing my ideas on visual creativity.
I’m currently working with Mjay’s Barbershop, creating promotional material and visual content to support the business as it looks to expand across Nottingham in 2027.
Alongside my design work, I’m looking to continue developing new skills as I explore different areas of the creative industry.
joel@gfxbyjf.com +44 7404 375 275